Apple has introduced its latest flagship phones. The iPhone 18 Pro and iPhone 18 Pro Max were the focus of the event. John Ternus hosted the keynote. These are the newest models in Apple's phone lineup. The Pro models include a variable aperture camera. They also use the A20 Pro chip.
First impressions are checking how the phones compare with the Samsung Galaxy S26 Ultra. Reviewers are also comparing the two Pro models. Apple provided a preview of new Apple Watch models and AirPods 5. Apple shares recovered after the announcement.