Apple will run its biggest launch under its new CEO Ternus on September 9. The next iPhone launch is expected to feature the iPhone 18 Pro and possibly a folding model. Reports match up iPhone 18 Pro features against a talked-about iPhone Ultra. A launch schedule for the iPhone 18 Pro has entered the schedule. Media are also noting whether Apple Pencil support will show up on a folding iPhone. The event is referred to as Apple's Surprise and Shine fall event. Experts predict the folding model could arrive later. The Ultra version may sit as a pricier option in the lineup. Industry whispers point to thin bezels and a new chip. Endurance may see a small upgrade. Lens tweaks are still a key talking point. Pre‑orders likely open soon after the event. Final tags are unknown for now. The flexible form might feature a larger display. iOS updates will reportedly pair with the new hardware. Telco allies are preparing for the launch wave. Rumors suggest a titanium frame for the Pro model. The live broadcast will start at 10 am Pacific time.